Research Article · Vol. 20, No. 2 (2021) · pp. 19-34
Peer reviewed — at least two external reviewers, single-anonymised. Editorial process
Network Arrangements Underlying Strategic Corporate Social Responsibility: Findings from Globalized Cyberspace and Lessons for Asian Regions
- Jin-A Choi — Department of Communication, William Paterson University of New Jersey
- Sejung Park — Division of Global and Interdisciplinary Studies, Pukyong National University, Journal of Contemporary Eastern Asia
- Yon Soo Lim — School of Advertising and Public Relations, Hongik University, Journal of Contemporary Eastern Asia
- Yoonjae Nam — Department of Culture, Tourism & Content, Kyung Hee University
- Inyong Nam — Department of Mass Communication, Pukyong National University
- Han Woo Park — Department of Media & Communication, YeungNam University, Journal of Contemporary Eastern Asia
Published Dec 31, 2021 · https://doi.org/10.17477/jcea.2021.20.2.019
Abstract
The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.
Keywords:Triple-HelixCSRInformation ManagementNetwork Analysis