Volume 23, Number 1 (2024)
Published Jun 30, 2024 · 5 articles
Research Article · pp. 1-17
Goryeoin Village in Gwangju, South Korea, and Its Socio-Cultural-Historical SignificanceHuei-Chun Teng, Jun-Ki Chung
The vast majority of people value humanity's ability to live in peace and stability. However, there are disparities between the concept of peace and what people experience daily within their community. As a result, before any society can begin to address the difficulties at hand, it must first have a thorough awareness of the socio-cultural-historical identities, ways of life, and value systems that have produced them. When a social community's culture, traditions, and ideals are ignored, members of the society become distrustful of one another. As this mistrust grows, various unfavorable societal occurrences can result. In this study, we will provide a model that has been successful in harmonizing these challenging issues in Gwangju Goryeoin Village in South Korea.
doi:10.17477/jcea.2024.23.1.001 PDF on KoreaScienceGoryeoinKorealeadershipLeemanagement
Research Article · pp. 18-34
Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network AnalysisJin-A Choi, Sejung Park
In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through November 11, 2018, and 52,772 public comments to the videos were collected. The central videos in the network successfully attracted the public's attention and engagements. The results suggest that the video network was decentralized, with multiple videos acting as hubs in the network. The public commented on various videos instead of focusing on a few. The contents of influential videos uploaded by popular news organizations revealed not only Cho's behaviors related to the nut rage crisis but also unrelated illegal behaviors and the moral violations committed by the family members of Korean Air. The public attached derogatory remarks to Cho and her family, and the comments also addressed ethical concerns, management issues of the company, and boycott intentions. The results imply that adverse public reaction was related to the long-standing problem caused by family ownership and governance in large Korean corporations. This Korean Air scandal illustrates backlash toward a leadership breakdown by the family business conglomerate prevalent in the Korean society. This study provides insights for effective handling of similar crises.
doi:10.17477/jcea.2024.23.1.018 PDF on KoreaScienceSocial MediaSocial Network AnalysisCrisis CommunicationWord of MouthBrand Reputation
Research Article · pp. 35-57
Science communication matters: An exploratory study of academic public engagement in Vietnam using Bayesian statisticsQuang Anh Phan, Manh-Toan Ho, Quan-Hoang Vuong, Hiep-Hung Pham, Minh Huyen Vu, Thi Thu Ha Nguyen, Thanh Thao Thi Phan
The overarching purpose of this study is to examine the current status of academic public engagement in Vietnam. Data were obtained from a survey with 245 university lecturers, and descriptive statistics were used jointly with Bayesian statistics as tools for analysis. This study reveals that a significant proportion of university lecturers are not involved in public engagement, neither through the public press (66.5%) nor social media (49%). Those who have been active in public engagement use the public press and social networks to communicate science, with the latter being more used than the former. In addition, this study also pointed out that experienced scientists tend to engage with the public press, while early-career researchers often choose social networks. The findings of this study provide implications for higher education policymakers and administrators.
doi:10.17477/jcea.2024.23.1.035 PDF on KoreaSciencepublic engagementscience communicationVietnamBayesianexploratory
Research Article · pp. 58-82
Assessing Agenda Setting for the South Korean Peace Initiative of Moon Jae-inTae-Kyeong Ryu, Kisuk Cho
Former South Korean President Moon Jae-in implemented a project called the Peace Initiative, which prioritized a "peaceful and prosperous Korean Peninsula" as the core national agenda and involved using a peace-based frame instead of a unification approach to address inter-Korean relations from a different perspective. This initiative was evaluated in this study using a revised version of the pyramid model to assess the input-output-result process underlying the project and determine whether it generated results that differed from those achieved by the previous administration. To these ends, this research compared Moon's key presidential speeches with those of his predecessor, Park Geun-hye, as input, news commentaries and responses from major players as output, and the trend of perceptional and attitudinal changes in public opinion as results. Although Moon failed to accomplish significant policy effects on inter-Korean relations because of geopolitical challenges and the transfer of power to the conservative party, the analysis revealed that the input, output, and partial results of inter-Korean dialogue reflect some progress.
doi:10.17477/jcea.2024.23.1.058 PDF on KoreaScienceMoon Jae-in's Peace Initiativeframingpublic diplomacynorm diplomacya revised pyramid model of PD research
Book Review · pp. 83-86
Book Review: Chang Kyung-Sup (2022) The Logic of Compressed Modernity. Polity Press.Jinrui Liu